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Channel: Case Studies – Ocean Outdoor
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Sound Shower on Eat Street @ Westfield for Disney’s Maleficent

Ocean’s Sound Shower technology, ‘ShoutOut’ is back and better than ever before on Eat Street @ Westfield for the film trailer of Disney’s new film Maleficent starring Angelina Jolie. The directional...

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Tate Britain Celebrates British Art in Data Driven Outdoor Campaign

Tate Britain’s award-winning digital out of home campaign, which links celebrated works of art with London’s prevailing weather and travel conditions, is attracting international attention and praise....

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Innovative Mindpong Game Gets People Thinking About Brain Tumours

If a nice game of Pong is on your mind, then get yourselves down to London Westfield on Monday, June 16th for an innovative new version on Ocean’s Eat Street screen to raise awareness and donations for...

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Fiat Uses Geo-Targeting at The Wall @ Westfield

In a joint initiative between WEVE and Ocean Outdoor, Fiat 500 is offering fashionistas a chance to experience the new interiors and colours of its 500 model through a unique mobile-activated,...

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Budweiser Reward Trade Partners at Europe’s Biggest Experiential Venue – The...

As part of their World cup activation campaign Budweiser became the first brand to use London’s IMAX as an experiential venue. Inviting 400 trade partners and competition winners to watch the game on...

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Wi-Fi Technology Trial with Keds at Westfield

Women’s shoe brand Keds ran a bespoke campaign on Ocean’s Eat Street Screen using Wi-Fi technology, which delivered a 28 per cent uplift in sales and a 50 per cent conversion rate to the brand. Keds...

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Liverpool Remembers with Lights Out Campaign

Hundreds of digital screens across the UK were involved in the ‘Lights Out’ vigil between 10pm and 11pm on Monday 04 August 2014. The simple yet immensely poignant creative highlighted a single candle...

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Net-A-Porter Live Shows Real-Time Purchases on The Screen @ Canary Wharf

A winner of Ocean’s 2013 Creative competition, Net-a-Porter brought their winning idea to life on Ocean’s Canary Wharf screen. The Net-a-Porter Live campaign demonstrated global retail trends in...

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Ocean Supports CoppaFeel! Breast Cancer Awareness Campaign Across London,...

Ocean to run a new breast cancer awareness campaign from the charity CoppaFeel! which launches on Wednesday, September 17 across large format digital sites in London, Liverpool and Glasgow. Created by...

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Digital Out of Home Network Becomes Fully Wi-Fi Enabled

Super premium out of home media owner Ocean has launched Ocean Labs, a dedicated department of creative, technical, experiential, data and DOOH specialists. www.oceanoutdoor.com/labs The division...

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Fairy Launches World’s Largest Cake Sculpture Record Attempt for Charity

Fairy, a leading Procter & Gamble brand, broke the GUINNESS WORLD RECORDS™ title for the largest cake sculpture to raise funds for its long-term charity partner Make-A-Wish at Westfield London from...

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CV-Library Targets Jobseekers on The Two Towers West

Ocean has recently partnered with the UK’s largest independent job board, CV-Library, to help find job seekers and employers passing our super-premium site, the Two Towers West. The dual, subtle-motion...

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Love Is On the Air for Revlon at Westfield London

Cosmetics giant Revlon teamed up with Westfield London for an interactive campaign combining experiential activity inside the mall with a full motion digital out of home campaign exclusive to Ocean’s...

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Women’s Aid and Ocean Amplify the Violent Face of Abuse with the World’s...

Support from Prime time TV spot to air on Channel 4 In a world first for digital out of home, Ocean, Women’s Aid and WCRS are collaborating on an interactive campaign which shows how we can all make...

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Pimm’s Celebrates British Summer With Exclusive Thermal Activation Campaign

Diageo is launching an exclusive digital out of home campaign for Pimm’s through Ocean sites which activates once the weather reaches a summery 21 degrees. Planned by Carat and Posterscope, the weather...

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Serving Live Score Updates from Wimbledon

In a bid to become more aligned with high-end sporting events, Ralph Lauren used the latest in Digital Out of Home technology to promote its latest fragrance for men; Polo Red. The luxury fashion brand...

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Adidas “Controls Everything” on Ocean’s IMAX with after dark lighting...

Adidas takes the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot. Created in house by Adidas with media planning...

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HarperCollins connects Ice Twins to readers through digital out of home

Since it was published in hardback in January this year, psychological thriller The Ice Twins has become a Sunday Times bestseller. To celebrate the release of the paperback edition in September,...

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135% in-store sales increase for Tateossian campaign

Tateossian and Ocean collaborated at Westfield London to help drive footfall to the company’s store in the Village, the luxury enclave of the capital’s premier retail destination. Tateossian is a...

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Mentos Solidifies its Brand Positioning in Birmingham

Part of a global initiative to reposition the brand, Mentos developed a creative Social, DOOH and experiential advertising campaign, which utilised Ocean’s social media integration capabilities within...

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